Websites Do Matter

I learned a long time ago that one of the biggest chal­lenges for a sales­per­son to make a sale is to get over the customer’s objec­tions and not add to the list of objec­tions. Simply put, a per­son could walk into a store ready to buy a prod­uct cash in hand but run into obsta­cle after obsta­cle in the store to the point they walk out not pur­chas­ing any­thing. I have. Let’s move to the 21st cen­tu­ry. Web sites are increas­ing­ly becom­ing the first and often only con­tact point between a busi­ness and its cus­tomers. A web­site can throw up road­blocks or it can smooth a path to mak­ing and retain­ing cus­tomers. Businesses need to under­stand that their web­sites do mat­ter.

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